Europe has always held a special place in travelers’ hearts, a continent rich with history, culture, and endless charm. But in a region teeming with incredible destinations, how do you pinpoint the cities that are truly captivating visitors right now? Here at Travel Off Path, we look to the experts: you, our fellow travelers!
Every year, Travel + Leisure conducts its prestigious “World’s Best Awards,” surveying thousands of readers on their favorite cities, islands, hotels, and more. For 2025, the results are in, and it’s clear that while the world might be heating up, travelers are still flocking to the warm, vibrant embrace of southern Europe. Mid-size cities with Mediterranean flair and undeniable character are reigning supreme.
But with 15 incredible cities topping the list, how do you choose your perfect European adventure? That’s where we come in! We’ve distilled the essence of these beloved destinations into a quick, interactive quiz designed to match your travel style to the European city you’re destined to fall in love with.
What Makes These Cities So Loved?
What do Florence, Seville, and Istanbul have in common beyond their high scores? According to the readers, it’s often about charm, walkability, and a manageable pace.
Many voters praised mid-size cities for offering a “memorable experience” without the overwhelming hustle of a massive metropolis. These are places where you can truly “lose yourself in the culture, food, and sights” without feeling lost.
Food, of course, plays a huge role. From the “free tapas with every drink” in Granada to Lyon’s reputation as a culinary capital, these cities are feasts for the senses. History is also a huge draw, with cities like Istanbul seamlessly blending Greek, Roman, Byzantine, and Ottoman influences, and Rome offering layers of ancient wonders around every corner.
The 15 Most-Loved European Cities in 2025
Here’s the full list of cities that Travel + Leisure readers can’t get enough of this year:
- Florence, Italy: The undisputed champion. Travelers return “over and over again” for its Renaissance art, stunning architecture, friendly people, fantastic food, and that unforgettable gelato. It consistently tops lists of must-visit cities in Italy.
- Seville, Spain: The romantic capital of Andalusia, home to flamenco, art, architecture, and a “very fun and vibrant lifestyle.”
- Granada, Spain: Compact and foot-friendly, famous for the magnificent Alhambra, quaint streets, and a charming mix of cultures.
- Istanbul, Turkey: A dynamic melting pot where Greek, Roman, Byzantine, and Ottoman history and culture converge.
- Rome, Italy: The Eternal City, where ancient history, incredible food, and lively piazzas create an “eternally popular” experience.
- Siena, Italy: A picturesque Tuscan walled city, lauded as a “UNESCO village on a mountain” where “romance is in the air.”
- Porto, Portugal: Easy to navigate with friendly people, famous for its port wine and a beautiful riverfront, it’s a favorite for wine lovers in Europe.
- Madrid, Spain: Spain’s vibrant capital, offering “inexhaustible delights” from flamenco to flea markets, praised for its safety and outstanding value.
- Lisbon, Portugal: This capital city shines with culture, architecture, and art, recently recognized as Europe’s best culinary city destination.
- Lyon, France: Widely considered one of the world’s great culinary capitals, it’s a must-visit for foodies.
- Prague, Czech Republic: Described as “fun and upbeat,” with fascinating history, stunning architecture, and a captivating Jewish Quarter.
- Salzburg, Austria: The birthplace of Mozart and setting for “The Sound of Music,” offering a beautiful mountain backdrop and historic charm.
- Cordoba, Spain: A city rich with Roman, Islamic, and Christian history, where cultures have left their indelible mark on its architecture and cuisine.
- Athens, Greece: An ancient and historically significant city with archaeological sites at every turn, balanced with a delightful dining scene and friendly locals.
- Aix-en-Provence, France: A small but mighty town in the Côte d’Azur, known for its walkable historic center, lively markets, and artistic heritage.
Ready to Discover Your European City?
With such a diverse and compelling list, the only question left is: which one calls to you? Are you drawn to the Renaissance masterpieces of Florence, the flamenco rhythms of Seville, or the ancient wonders of Athens?
Our brand-new quiz is designed to help you cut through the options. In just 30 seconds, it will ask you about your ideal city size, what you want to focus on (food, art, history, or atmosphere), and which regional vibe speaks to you most.
Stop dreaming and start planning your perfect European adventure. Take our quiz below and discover your next most-loved city!
Find your perfect European city below now!
What’s your ideal city size and pace?
️
Big & Bustling
A grand capital with endless things to see and do.
Midsize & Memorable
A manageable, walkable city packed with charm and vivacity.
Small & Romantic
A compact, romantic city that feels like a hidden gem.
The Art & Food Hub
The one city famous for both Renaissance art and incredible food.
What’s the primary focus of your trip?
🧀
Food & Wine
Culinary deep-dives, food halls, tapas, and wine tasting are my top priority.
️
Art & Architecture
I want to be surrounded by masterpieces, ancient ruins, and stunning buildings.
Layers of History
Exploring a blend of Roman, Islamic, or Byzantine influences.
Atmosphere & Charm
The city’s unique vibe, friendly locals, and music are most important.
Which region’s vibe calls to you most?
🇮🇹
Italian Passion
The art, food, and romance of Italy.
🇪🇸
Spanish Flair
Flamenco, tapas, and the vibrant lifestyle of Spain.
Beyond the Obvious
A blend of East/West, a French culinary capital, or a fairytale city.
️
Coastal & Charming
Proximity to the coast or a river, with a friendly, relaxed feel.
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