Out of Town Blog
Finding Direction in Dipolog: Notes from a Journey of Pleasant Surprises

There are trips you plan down to the minute—and there are trips that unfold like an unscripted story. My recent visit to Dipolog City, Zamboanga del Norte, courtesy of the Department of Tourism – Zamboanga Peninsula, was the latter.

Dipolog Airport
Dipolog Airport

The itinerary arrived late, accommodations were unconfirmed, and by the time our early morning flight from Manila landed, I found myself in a city I’d never been to, waiting for instructions that hadn’t yet arrived. Still, what followed was a reminder that even without a clear plan, good people and genuine hospitality can steer the journey.

Booths at Mindanao Tourism Expo
Booths at Mindanao Tourism Expo

It was my first time in Western Mindanao, a region often overlooked in mainstream travel itineraries. Dipolog, host of this year’s Mindanao Tourism Expo (MTEx), is a study in contrasts—less famous than its twin city Dapitan, yet brimming with quiet potential. Dapitan carries a legacy of heritage tourism—Dakak Beach Resort, the Rizal Shrine, and the story of Dr. Jose Rizal’s exile as doctor, teacher, and resident. Dipolog, meanwhile, is still defining itself: humble, a bit rough around the edges, but sincere in its pursuit of sustainable growth and regional cooperation.

Punta del Desembarco in Dapitan
Punta del Desembarco in Dapitan
Rizal's Casa Cuadrada the students' classroom and workshop
Rizal’s Casa Cuadrada the students’ classroom and workshop
Rizal's Mi Retiro Rock or Lovers' Rock
Rizal’s Mi Retiro Rock or Lovers’ Rock

An Emerging City with Quiet Ambition

Spanning 76.8 square kilometers, Dipolog is framed by rivers, hills, and coastlines that ripple toward the Sulu Sea. The P’gsalabuk Circle Fountain, symbolizing the unity of Christians, Muslims, and Subanen (“people of the river”), greets visitors from the airport.

Dipolog's pride quality bottled sardines
Dipolog’s pride quality bottled sardines
Exhibitors from Davao
Exhibitors from Davao
Exhibitors from Eastern Visayas
Exhibitors from Eastern Visayas
Viewpoint booth at the exhibit
Viewpoint booth at the exhibit

The city’s economy runs on coconut, rice, sardines, and handicrafts, but its strength lies in its people—warm, grounded, and proudly local. Despite the hectic MTEx preparations, tourism officers met us with warmth and grace, setting the tone for a trip that would reveal a province coming together.

Zamboanga del Norte National High School (ZNNHS) champion marching band
Zamboanga del Norte National High School (ZNNHS) champion marching band

A Marathon and a Movement

The Mindanao Tourism Expo 2025 coincided with Dipolog’s first marathon, attracting runners from across the country. The Dipolog City Boulevard, a scenic seaside promenade, hosted the opening led by Tourism Secretary Christina Frasco.

Tourism Secretary Christina Garcia Frasco
Tourism Secretary Christina Garcia Frasco

Participants joined a “running tour” through tourism booths, then visited Punto del Disembarco, where Rizal first set foot during exile, followed by Balay Hamoy and the Rizal Shrine in Talisay, a 17-hectare estate he bought with lottery winnings.

Balay Hamoy
Balay Hamoy

The day ended with “Runway of Roots: Threads of Tradition, Magnifying Distinction,” a cultural showcase of regional designers and artists that proved Mindanao’s creativity is as vibrant as its landscapes.

A Journey Through Zamboanga del Norte

Day 2 took us beyond city limits—a reminder that Dipolog is not the destination alone, but the hub connecting Zamboanga del Norte’s emerging attractions.

Gantaw trees, endemic in the area
Gantaw trees, endemic in the area
Guyabano and calamansi picking at Nelsa's
Guyabano and calamansi picking at Nelsa’s
Guyabano at Nelsa's Agri Tourism Farm in Mutia
Guyabano at Nelsa’s Agri Tourism Farm in Mutia
La Presa Farm
La Presa Farm
La Presa Farm strawberry picking
La Presa Farm strawberry picking

At Nelsa’s Agri-Tourism Farm in Mutia, we picked calamansi and guyabano before cooling off with fruit shakes. In Tagaytay, Tuburan, Sergio Osmeña Sr., Gantaw Hills Flower Garden and La Presa Strawberry Farm offered cool air and rolling hills reminiscent of the more famous Tagaytay. A partnership with La Trinidad, Benguet is helping locals cultivate strawberries, showing how tourism here blends livelihood, learning, and leisure.

Sprawling La Presa Farm
Sprawling La Presa Farm

Our first stop after was Nikka’s Ridge, followed by lunch at Falls Viewpoint in neighboring Tinindugan. A notable stairway to heaven, view decks, and winding pathways make these stops ideal for slow walks and photos. Some compare the scenery to Sa Pa, Vietnam, but comparisons miss the point—Zamboanga del Norte’s charm lies in authenticity and collaboration.

Viewpoint at Tinindugan
Viewpoint at Tinindugan

Growing Pains and Bright Hopes

Our group stayed in different accommodations; mine was Manuel Resort, along the Dipolog–Polanco–Oroquieta Road in Piñan. Between long days, shifting schedules, and spotty data (digital nomads, take note), I learned that serenity and patience are part of the rhythm here.

Cultural presentation from Region X
Cultural presentation from Region X
Neil Llanes represented Davao with his internationally celebrated beatboxing
Neil Llanes represented Davao with his internationally celebrated beatboxing

That evening, the Dipolog Coffee Festival and Food Hub came alive with the region’s culinary pride—sardines, seafood, rice delicacies, fruit wines, and native coffee brewed to perfection. The night ended with a youth-led cultural show featuring performers from Regions IX to XII and BARMM, proving that heritage here isn’t just preserved—it’s evolving.

Performers from BARMM
Performers from BARMM
Region IX performance
Region IX performance

Though my trip ended before the Coastal Clean-Up, it was clear that Dipolog and its neighboring towns are charting their course carefully. New roads are opening, the airport is expanding, and sustainability is quietly taking root.

It may not yet have Dapitan’s reputation, but the whole of Zamboanga del Norte’s promise is undeniable. Dipolog City isn’t trying to be its twin—it’s becoming the gateway to a province finding its voice together. With continued collaboration, it can shape itself into a sports, wellness, and serenity destination—a Mindanaoan crossroads where travelers can slow down, reconnect, and rediscover balance.

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Finding Direction in Dipolog: Notes from a Journey of Pleasant Surprises
Christine Rodriguez
Out of Town Blog

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